Why is the Price Point so high for 2019 Ford Ranger?

We have been getting A LOT of questions on why the all new 2019 Ford Ranger has a higher price point than expected.  Many are expecting the 2019 Ranger to be comparable to the older models, but they are actually in a completely different category.

The older models of the Ford Ranger were all considered to be Compact trucks, however, the 2019 Rangers are in the Mid-Size category.  The main difference between these two categories is the visible size difference.  Most of the Compact trucks started with a 4-cylinder engine, with the option of a V-6. The V-6 engine is a standard in the Mid-Size category, along with the options of 4-cylinder and diesel. 

As time went on people were looking for a greater towing capacity which is where the Mid-Size category came about.  The 2019 Ford Ranger has a maximum towing capacity of 7,500 lbs. and out-torques any other truck in it's class. Not only is this truck beefy with fancy interior accessories such as navigation and heated seats, it has a lot of built in packages such as the Terrain Management System that optimizes off-road travel in the Ranger FX4.

It's important to remember that the last time the Ranger was made was 2011, when technology wasn't so...high-tech. So Ford's mind set when building this Ranger was to build it so it could compare to the Canyons and Colorados, not a small SUV, which it was compared to at its time. You'll notice that the size is very comparable to the other trucks. 

With a starting price of $24,000, the all new Ranger has FordPass Connect with 4G LTE Wi-Fi Hotspot, STX Appearance Package with silver-painted aluminum wheels, Carbon Black bumpers, fog lamps, box decal, and premium cloth 4-Way Ebony Black seats. Although the most expensive 2019 Ranger does settle at about $47,000, it is the top of the line, luxury, Mid-Size truck.  

The older Rangers were known as being the small, compact truck that was reliable.  They had everything you needed in a compact truck to get the job done.  The 2019 Rangers are a huge step up and have everything you need and more.  These aren't the days of the standard truck anymore; these are the days of the high-tech, fuel efficient, family friendly truck, and the new 2019 Ford Ranger does just that. 

Check out our inventory or pre-order your 2019 Ranger today! 
https://www.jackschmittford.net/showroom/2019/Ford/Ranger/Truck.htm
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